Vega
Events
Events
Exhibitions
Weddings
UAE, QATAR, SAUDI
2024
Vega is established in Qatar as an event company. over the period of time it grew to spread its wings to UAE and Saudi Arabia. The Director noted the importance of corporate brand guide as the company is expanding, they reached out to us for relook and guide.
Summary
Its extremely proud moments for us to take this brand evolving process, since the logo was already in place we had to look hot to enhance it and give it a life.
Challenge
The logo was already established and we didn't had much scope to revamp the logo completely. the colors were already there, deep orangish red, which a running website and other mandatory elements where in place.
The client wanted uniformity of the brand through out its brand presence in all region.
Solutions
We change the logo color to red instead of orangish red, made the logo thicker and found version of reverse and straight. created graphic pattern derived from the logo which was carried through out all the collaterals and branding elements. We invented the change without drastically changing the whole brand, but adding value and innovative design perspective to give it a futuristic look.
